It may be symptomatic of the 'me, me, me', 'grab it while you can' attitude that is now prevalent in society, but many casual observers fail to look beyond money as a motivating factor for surrogacy. There have been instances, often resulting in a nightmare for all concerned, where a surrogate's prime motivation has been financial gain. Fortunately such cases are the exception; in general women are motivated to be surrogates because they feel a desire to help others. Many potential surrogates place great value on their own children and family life, and recognise the pain and suffering felt by women who face a lifetime of childlessness. Some have seen members of their own family or friends battle against infertility.